Key takeaways from my role as a CRO Designer

1. Ability to synthesize technical language

   Working with a wide range of software products and designing for users at different technical levels, I learned to analyze and consolidate technical language concisely. The landing pages provide an overview of the product’s offerings and therefore need to convey the most important information without overwhelming the user. I learned to balance integrating technical jargon with emphasizing how the product solves the user’s business problems.

2. Collaboration and iteration

   Creating a landing page for a client’s campaign was a collaborative and iterative process. As a designer, I worked with product managers to QA requests, with other designers to review design and copy choices, and with the client to make final changes before publishing the approved version. For certain projects, I would also work with our translation agency to produce landing pages in other languages or with Account Managers to help in launching campaigns for new clients. Working with these different teams taught me to communicate and advocate for my designs effectively while maintaining and meeting stakeholder expectations.

3. UX Writing

   The copy for the landing pages was largely provided by the clients and submitted to our team as an intake form containing a list of their main software features and product offerings. For each project, I used this information in addition to other content design strategies to provide an enjoyable user experience for software buyers. By utilizing attention-grabbing headlines, user-friendly copy, and compelling CTAs, I was able to connect with our target users and drive engagement.